Saturday, August 30, 2014

Best Practice for Game Development

Hello developers,
           Here i am sharing game development phases that one should go with, Especially for indie game developers and studios.




           If you are planing to being game developer then their are lots of factors you should keep in mind, as being a game developer is not as easy as playing a game. It is inverse it.

Key phases for game development,


1. Market Research


           Before planning for any kind of game development one should make some research on current game trends, game user audience, game platforms etc. This would help a lot for your game and make you more clear what should you choose for your game.

         For example: If their is currently trend of 2048 kind of game then you can either go for same game development or similar kind of game development, so that you can easily redirect 2048 game users to you game and make money. Or if you are planning to rock the game market then you can choose your own concept and make it on stage. Its up to you how you are going!

Area of Research:

1. Current market trends
2. Targeted audience and country
3. Targeted platforms
4. Game category and scope
5. Age group

2. Game Design

           Game design is the main factor after market research if you are planning to develop a game, and it is ignored by most of indie game developer but i recommend to spend much time on designing a game rather planning for other stuffs. The more effort you made on designing the game the less effort would required on developing and marketing your game.

           For example : If you are planning to do like Subway Surfer like endless runner game then you will probably gathers basic requirements for your game and start development but in between of actual development if you will find more entertaining game then Subway Surfer then probably you would change your game design and this will result in delay of your product as well might be costly to packet.

Topics covered in game design:

1. Game story/Game concept
2. Game category
3. Game play and HUD design
4. Power ups
5. Future update
6. Dealing with developer team
7. Game engine selection and limitations
8. Multiple platform support
9. Marketing scenario

3. Graphics Development

           Once game design phase is completed the product would come in development phase, here it will come in graphics and UI development phase.


           If game is 3d then it would come in animation/model development and this would start your actual product development.

           Graphics development is very important part of your game as graphics is the one who makes first impression when you game is released. If game is containing eye catching graphics then use would probably download and play your game at least once.

4. Game Programming

           This is where your product is got rigged. Yes game programming is the phase where product is actually got rigged and lead to playable game.

           Game programming phase is one of most expensive phase of game development. Previous three phase would be gathered and programming team starts on product development. The more effort on programming makes product more engaging. This is where programming team is adding Physics, Animations, Event system, Third party tools, VFX(particles and all) and Sounds.

           Once game is downloaded journey is not stooped here, it is started actually. User would only sticked to game he/she found something engaging or unique in game otherwise he/she will simply uninstall game and never recommend others to play it. If he/she will found something engaging or unique in game they game would be played and also recommended to others. That would result in inter user marketing and of course that makes your pocket heavy.

5. Game Marketing(App Store Optimization)



           Once your product has been developed, tested and released successfully this phase starts. This is where your actual journey starts! Yes it is, your game is containing pretty and eye catching graphics, is has been executed nicely on game programming phase but if there is no marketing there is not installs of your game.

           This is where most of indie developer/studio got punched,  their are lost of game stores/portals are available, their are millions of games/apps on the game market, hundreds of game are released per day.. Out of them where your game would be ? Area of thinking.. Like any newly released website for game also their would require lots of marketing to attract user to download and play the game.


Marketing Agenda and Type

1. Social media marketing
2. Google AdMob or other advertiser platform 
3. Video marketing
4. Inter game or Inter user marketing
5.  Content based marketing

No comments:

Post a Comment

Popular Posts